1. Innovid Attribution Data, Q1 2023–Q4 2023 (Audience Track)
2. Source: VAB analysis of MRI-Simmons, Spring USA Doublebase Study 2024, P18+ Study Universe. *Prescription remedy includes both branded and generic remedies. ‘Heavy’ TV Viewer = Top 1 (Heavy) TV Quintile, includes men who watch 47.5+ hours weekly and women who watch 49.5+ hours weekly. How TV Drives Discovery & Encourages Education in the Pharma DTC Category, VAB, April 2025.